With everything, we start with what we know or need in a product. As avid tea drinkers, we created three tea blends to support our active lifestyles throughout the day. This meant careful consideration of how the cannabinoid profile within the hemp would align with the properties of the other tea herbs, caffeine, and adaptogens.

Owning this project from start to finish, I began with a product brief outlining three flavor and effect profiles I wanted to target with this tea line (to support morning, noon, and evening sipping). I worked alongside a master Teamaker to refine our recipes and sourcing. I designed the packaging, from teabag to tube, keeping environmental sustainability front of mind through every decision. And because we wear many hats as entrepreneurs, I also managed the budgets, launch strategy, and production of all elements.