VALARIE
SAKOTA
Multifaceted creative + entrepreneur with a focus on the food & beverage, botanical and wellness CPG space.
Barbari Co-founder
ABOUT VALARIEValarie Sakota is a Portland, Oregon-based creative, brand strategist, and designer with a focus on the food & beverage, botanical and wellness CPG space.
In 2017 she co-founded the botanical lifestyle brand, Barbari, leading the company’s brand strategy and product development, earning the brand recognition in Vogue, HBFIT, PopSugar, Coveteur, and more. Barbari products can be found in boutiques and dispensaries nationwide and in Urban Outfitters.
Prior to launching Barbari, Valarie sharpened her teeth in the advertising industry working as a creative and project manager. In an agency setting, she worked with clients including Netflix, Adidas, Puma, Barre3, and Google.
Today, Valarie merges her formal agency foundation and a scrappy entrepreneurial spirit to support clients in varying stages of business, from concept to execution.
PHILOSOPHY“Social and environmental equity is an important pillar in my creative process. Through all my work, I prioritize solutions that leave a positive impact, holding my partners and collaborators to the same standard. Those decisions show up in my output through careful consideration of packaging materials, product ingredients and sourcing to equitable brand partnerships, content creation and beyond.”
CAPABILITIESNow accepting new clients on a project basis. Not sure what you need? Book a free consultation and let’s talk it out.
Creative Direction
Brand Development + Strategy
Product Development + Packaging Design + Sourcing
Design + Content Creation + Copywriting
“The Barbari co-founder on postpartum creativity, growing up around substance abuse, and building an ethical business.”
As told to Patty Carnevale for Gossamer Magazine. Photos by Jules Davies